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Videos
The power of the dark side
The dark side of human motivation is explored in this presentation which postulates that the most powerful drivers are primeval human passions. Brands that understand and position themselves sharply on these are able to influence and connect strongly...
Catalogue: Qualitative 2013: Brilliant Transformations
Author: Shobha Prasad
Company: Drshti Strategic Research Service pvt. Ltd.
June 15, 2013
Videos
The next normal
Research shapes our brands, inspires our content and helps us communicate with audiences. VIMN therefore embarked on an unprecedented analysis of the similarities and differences among millennials around the world. It doesnât get...
Catalogue: Congress 2013: Think Big
Authors: Christian Kurz, Carlos Garcia, Jo McIlvenna
June 15, 2013
Videos
Measuring up
Itâs been said that goldfish have an attention span of only a few seconds and that human beings are swiftly swimming down the same path. For market researchers, this trend must be addressed from multiple angles in order to continue garnering...
Catalogue: Congress 2013: Think Big
Authors: Kristin Luck, Aaron Jue
Company: Decipher, Inc.
June 15, 2013
Research papers
Writing Wikipedia
Wikipedia, the biggest (online) encyclopedia the world has ever seen, has an enormous impact on how information and knowledge is being codified, presented, and consumed today. Thus, it is essential to observe the social actors behind the project....
Catalogue: 3D Digital Dimensions 2012: (Online + Social Media + Mobile) Research
Author: Jörn Schulz
November 6, 2012
Research papers
We got a crush on you(th)!
Generation Y (aged 15-30) is the most marketing savvy generation ever. On a global scale, this new consumer cohort is much larger than the previous generation X and their impact on society will soon surpass the Babyboomer's largely documented...
Catalogue: Qualitative 2011: Embrace, Inspire And Celebrate!
Authors: Simona Sbarbaro, Elias Veris, Tom De Ruyck, Joeri Van den Bergh
Companies: InSites Consulting, Viacom International Media Networks
November 13, 2011
Research papers
Eve-olution: Why women rule the web
This paper explores the feminine side of the online Eve-olution, employing data from sources including the TNS Digital Life and Mobile Life reports on digital and mobile consumer behaviors and attitudes and Yahoo!'s Connectonomics study of the way...
Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research
Authors: Dan Brilot, Amy Janis, Tony Marlow, Sarah Elliott, Brian Cooper, David Iudica
Companies: KANTAR TNS Malaysia, Yahoo!
October 26, 2011
Research papers
The researchification of games
This paper addresses the role of games in market research.It provides a working definition of what a game is and why the role currently assigned to games by market research misses the broader opportunity that they offer. Research games can be used to...
Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research
Author: Peter Harrison
Company: BrainJuicer
October 26, 2011
Research papers
